seems like bottega's "no-logo strategy and emphasis on individuality has appealed to Japanese customers who are growing tired of mass-produced goods and ubiquitous products." according to a WWD article, Japanese have become more confident in themselves and hence are no longer looking to prove themselves by buying owning certain luxury brands like LV and gucci.
the weave is iconic and understated where only the truly knowledgeable fashionista can identify. where other brands shout labeled prints and ostentatious designs, bottega has found a niche in people who find value in handmade woven bags made of only the finest leather without the need to shout BOTTEGA.
anyway want to buy me a bag?
Friday, May 18, 2007
bottega veneta understands the value of individuality
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